Valentina Akpan: Founder of Rellatech, providing administrative and operations support to executives, founders, business owners and teams. Her background combines technical support, customer success, administration and operations.
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The Starting Point
The client had a working product, a brand, and a founding document that set out exactly how they wanted to grow and treat the partners they were about to approach. What they did not have was a website, and outreach was starting soon.
They asked for something simple. The real brief, once I read their founding document, was bigger. The site had to sound like them, because the partners they wanted would be reading it.
What I Did
I started with design direction, not code. I built three sample landing pages in different styles and put them online the same day so the client could react to something real instead of a description. They picked an editorial, magazine style look, and everything after that was refinement.
From there I turned the founding document into the site itself. The hero headline is the client's own mission line. The values on the story page are their values, word for word. The partner page is written around their promise of partnership over transactions, with the founding partner program front and centre. The copy came from that document rather than being written fresh for the site.
Along the way I added the parts a landing page needs to work: a contact page and a partner inquiry form that save every submission and email the team, per-page titles and descriptions, canonical tags, a sitemap, structured data for search engines, and social preview images. I also replaced the stock typography and animated the key sections in a way that echoes what the product does.
What Went Into the Build
Three sample directions presented
Three landing page styles built and put online in a day so the client could react to real pages instead of a written description. Only the chosen direction was carried forward.
Editorial, magazine-style layout
The chosen direction: generous type, considered spacing, and a reading rhythm closer to a print feature than a template.
Copy pulled from the brand's own document
Hero, story, and values written from the client's founding document, word for word where it mattered.
Partner page built around their promise
A dedicated page for the partner program, framed around partnership over transactions, with the founding cohort front and centre.
Contact and partner inquiry forms
Each submission is saved to the database and emailed to the client.
SEO and social ready at launch
Per-page titles and descriptions, canonical tags, sitemap, structured data for search engines, and social preview images.
The Details That Took the Longest
The first version had tiny label text, default fonts, and flat grids, so it looked like every quickly-built page online. We went through the sections one by one, sizing up the small text, swapping the fonts for a pairing with more character, and rebuilding the flattest section into an animated journey drawn from the brand's own mark.
Those passes took most of the design time.
Where It Stands
At the time of writing, the site is live on a staging link and the client is refining it with me ahead of connecting their domain. Their product will plug into the navigation the day it goes public, with the whole site already pointing toward it.
A landing page should sound like the person sending it, not like the tool it was built in.
Tools Used
This site was built in React with Lovable Cloud for that project. Whether a custom build like this fits a new website project depends on the scope we agree in advance.
Who This Is For
This case study is worth reading if you are:
- ●An early-stage team preparing to launch and starting outreach before you have a website
- ●A brand with a strong voice on paper that does not yet come through on the site
- ●A team that wants a landing page that reads like them, not like a template
- ●Anyone who needs SEO, lead capture, and email notifications set up properly at launch, not after the fact
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Tell me which responsibilities or processes need attention, who is involved and any upcoming deadlines. I provide administrative and operations support, including the connected technical work within our agreed scope.
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